Xianyan Ny Fonosana Xianyan Birdnest by Wei Sun

Xianyan Ny Fonosana Xianyan Birdnest by Wei Sun is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2023

Xianyan Ny Fonosana Xianyan Birdnest

by Wei Sun

Client: DOTONE Brand Design

A' Design Award Vy Winner in Fonosana Category

13,884

Verified Award Winner

Verify Award Status for #142671

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xianyan Ny Fonosana Xianyan Birdnest

Vokatra akanin'ny vorona nofonosina anaty boaty fanomezana avo lenta ity. Ny foto-kevitry ny famolavolana fonosana dia manambatra ny sidintsidina sy ny singa sinoa, mampiasa sakana miloko sy singa samihafa ao amin'ny silhouette misy sosona mba hamoronana ny lamina sidintsidina. Ny endrika gorodona misy sosona roa dia manampy hatsarana antitra. Ny sary ankapobeny dia maneho hevitra ara-javakanto aesthetic klasika tatsinanana miaraka amin'ny fahatsapana ny zavakanto maoderina.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Xianyan Ny Fonosana Xianyan Birdnest, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Xianyan Ny Fonosana Xianyan Birdnest. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Xianyan Ny Fonosana Xianyan Birdnest dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bird's nest product in a high-end gift box. The design properly reflects the user's consumption experience of gift-giving, so that users are pleasantly surprised when they get the product. The first layer is designed with the outline of the swallow and hollowed out, and the swallow formed by the second layer of color blocks integrates the elements of the origin and forms a unique texture. The two together form a virtual and real design effect, which is unique among similar projects.
Dimensions & Packaging: Envelope size: width 28cm x depth 28cm x height 8cm
Inner box size: width 27.4cm x depth 28cm x height 7.4cm
Tags: Bird's nest packaging design, Oriental aesthetics, High-end gift box, Hollow design, Healthy food
Production Technology: The packaging material is special paper, which is environmentally friendly and reusable.
Hollowing, bronzing process and two-layer structure processing of packaging are more creative and quality in visual experience, and the logo is interpreted with three-dimensional metal plate as the medium.
Design Challenge: In order to ensure the integrity of the picture, the hollow edge of the first layer of the envelope needs to be precisely aligned with the edge of the inner box pattern of the second layer, and at the same time does not affect the bronzing part on the envelope, debug according to the printing sample, and finally achieve a perfect state.
Research: Carry out certain research and analysis on similar packaging in the market, hoping to break through the traditional structure, and the structure is based on the use experience of the target group, and the packaging visually gives the target group the possibility and freshness of association.
Inspiration: The packaging product is a kind of supplement that China has respected since ancient times. In order to reflect the characteristics of the product, the design concept combines swiftlet and Chinese elements. The main pattern is concentrated, and the surrounding areas are given corresponding blank treatment; The elements are deconstructed and integrated, and the overall picture presents an oriental classical aesthetic artistic conception with a sense of modern design art.
Project Duration: The project started in Shenzhen in April 2021 and completed in Shenzhen in April 2022.
Operation Flow: The packaging adopts a pull-out opening method; the first layer of packaging is an envelope design with an empty bottom, while the second layer of packaging is an inner box, which is equipped with a handle rope to facilitate the extraction of the inner box from the bottom of the envelope. The opening method of the inner box is a flip type.
Patents: Copyrights belong to DOTONE Brand Design, 2022.
Image Credits: Image #1-#5
Designer,Wei Sun,2021
3D modeling renderer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021