Haocailou Famolavolana ny Atitrano Trano Fisakafoanana nataon'i Sig Studio

Ny endrika Haocailou Famolavolana ny Atitrano Trano Fisakafoanana nataon'i Sig Studio dia mpandresy sarobidy amin'ny 2023 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Habaka Anatiny ary Fampisehoana.

VolafotsyAnatiny· 2023

Haocailou Famolavolana ny Atitrano Trano Fisakafoanana

nataon'i Sig Studio

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Anatiny

18,715

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #143404

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Haocailou Famolavolana ny Atitrano Trano Fisakafoanana

Haocailou dia famolavolana ny atitrano trano fisakafoanana izay mampiseho ny kolontsain'i Shunde. Ao amin'ny kolontsain'i Shunde, ny hoe Haocai dia midika ho vintana tsara, fety ary loko manankarena. Mampiasa jiro fanilo maro, loko nentim-paharazana ary akora misosona ity tetikasa ity mba hamoronana rivotra falifaly. Ny fenika (phoenix), izay mariky ny vintana tsara sady anaram-bosotra eo an-toerana ho an'i Shunde, no lohahevitra fototra. Ny tohatra mavo, miaraka amin'ny arofanina izay miasa ho toy ny sakamandimby mpanohana, dia mitondra mankany amin'ny bara misy sambo fenika roa sosona eo amboniny izay itehirizana divay ihany koa. Ny efitrano manokana eo amin'ny rihana fahatelo dia mampahatsiahy ny jiro fanilo trondro nentim-paharazana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Haocailou Famolavolana ny Atitrano Trano Fisakafoanana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Haocailou Famolavolana ny Atitrano Trano Fisakafoanana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Haocailou Famolavolana ny Atitrano Trano Fisakafoanana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: How to highlight Shunde culture and attract young people is the difficulty.

In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.

Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness.
Refy & Fonosana: The project area is 542sqm.
Marika: Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
Teknolojia Famokarana: Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture.
Fanamby Endrika: How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.

The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Fikarohana: Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way.
Aingam-panahy: A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.

We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.

Innovations on construction technology, dining experience and floor plan as well.
Faharetan'ny Tetikasa: The project located in Fengshengli SH started in July 2021 and finished in December 2021.
Fizotr'asa: Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.

Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.

The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms.
Patanta: Copyrights belong to SIG Studio,2021.
Mpikambana ao amin'ny Ekipa: Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng
Loharanon-tsary: Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021