Volafotsy Fonosana · 2023
Snow Zero Fonosana Zava-pisotro
by China Resources Snow Breweries Ltd.
- A' Design Award Volafotsy 2023 in Fonosana
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 30,143
- Verification code C0BB4EA7BB · Verify this award
Colors
About Snow Zero Fonosana Zava-pisotro
Snow Zero dia famolavolana fonosana ho an'ny rano misy gazy sy alikaola kely ary kaloria ambany. Ny anarana hoe Zero dia manondro ny misasakalina, izay heverina ho fiafarana sy fiandohana. Ny mariky ny tsiefa (infinity) eo amin'ny fonosana dia maneho ny hevitry ny fitohizana. Ny tarehimarika 0 dia natao amin'ny endrika metaly ranoka telo refy mba hampiseho tsiro maivana sy mamelombelona. Ny sary famandrihana eo amin'ireo tavoahangy dia mifototra amin'ny fomba kanto ara-tsary mpisava lalana mba hahazoana endrika mifanaraka amin'ny ho avy. Ny tavoahangy miendrika rano mitete dia azo atambatra vava amin'ny vava, ka tavoahangy roa dia mamorona mariky ny tsiefa vaovao. Vy fanaovana kapoaka aliminioma sy tavoahangy fitaratra no ampiasaina.
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Snow Zero Fonosana Zava-pisotro, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Snow Zero Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Snow Zero Fonosana Zava-pisotro dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Press Kit
- Unique Properties
- Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
- Dimensions & Packaging
- Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm - Tags
- Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
- Research
- In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
- Inspiration
- The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
- Project Duration
- The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
- Operation Flow
- With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
