Happy Petty Fonosana Sakafon'ny Biby Fiompy by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Fonosana Competition Category.
VarahinaFonosana· 2023
Happy Petty Fonosana Sakafon'ny Biby Fiompy
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award Varahina Winner in Fonosana Category
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- Verified Award Winner
- Verify Award Status for #144363
The Design
About Happy Petty Fonosana Sakafon'ny Biby Fiompy
Ny Happy Petty dia endri-pamolavolana fonosana ho an'ny sakafon'ny saka. Ity andiany ity dia mampiasa endrika sary voasokitra enina, ary ny endrika tsirairay dia mifanaraka amin'ny karazana sakafon-tsaka samihafa. Miova ny fitafiana, loko ary singa an-tsary hatrany amin'ny endrika iray ka hatramin'ny manaraka, ka manana toetra manokana ny fonosana tsirairay. Ny endrika dia nalaina tahaka ny sary hita ao amin'ny sary hosodoko malaza sy ny olo-malaza amin'ny lafiny lamaody. Loko mamirapiratra no ampiasaina mba hisarihana ny saina ary hialana amin'ny fonosana sakafon-biby fiompy nentim-paharazana. Ny tanjon'ity endri-pamolavolana ity dia ny haneho ny fiarahan'ny olona maoderina sy ny biby fiompiny.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Happy Petty Fonosana Sakafon'ny Biby Fiompy, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Happy Petty Fonosana Sakafon'ny Biby Fiompy. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Happy Petty Fonosana Sakafon'ny Biby Fiompy dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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