Spot On Fametrahana Jiro Interactive nataon'i Responsive Spaces and Michael Holzer

Ny endrika Spot On Fametrahana Jiro Interactive nataon'i Responsive Spaces and Michael Holzer dia mpandresy sarobidy amin'ny 2023 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fampisehoana.

VolamenaFampisehoana· 2023

Spot On Fametrahana Jiro Interactive

nataon'i Responsive Spaces and Michael Holzer

Mpanjifa: Creative Region / City of Linz

Mpandresy A' Design Award Volamena amin'ny Sokajy Fampisehoana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #144465

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Spot On Fametrahana Jiro Interactive

Mankaleo ny varavarankelin'ny fivarotana foana. Indrindra fa noho ny valan'aretina Covid-19 dia nanjary raharaha maika kokoa ho an'ny tanànan'i Linz ny varavarankely fivarotana foana. Fa indrindra indrindra, any amin'ireo toerana lehibe manerana ny tanàna ireo, ireo habaka ireo dia faritra fampisehoana tsy ampiasaina izay azo ampiasaina tsara mandritra izany fotoana izany. Noho izany ity fametrahana varavarankely fivarotana tsy manam-paharoa ity sy ny foto-kevitry ny "Spot On" novolavolaina tao ambadika. Ny fametrahana jiro interactive dia mamadika varavarankely tsy misy na inona na inona ho sanganasan-kanto mahasarika sy miavaka, sady manome sehatra vonjimaika sarobidy ihany koa ny orinasa eo an-toerana. Isika. Fitiavana. Linz.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Spot On Fametrahana Jiro Interactive, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Spot On Fametrahana Jiro Interactive izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Spot On Fametrahana Jiro Interactive dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Refy & Fonosana: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Marika: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Teknolojia Famokarana: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Fanamby Endrika: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Fikarohana: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Aingam-panahy: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Faharetan'ny Tetikasa: Since August 2021 in Linz
Fizotr'asa: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Mpikambana ao amin'ny Ekipa: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Loharanon-tsary: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus