Snow Draft Beer Fonosana Labiera nataon'i China Resources Snow Breweries Ltd.

Ny endrika Snow Draft Beer Fonosana Labiera nataon'i China Resources Snow Breweries Ltd. dia mpandresy sarobidy amin'ny 2023 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2023

Snow Draft Beer Fonosana Labiera

nataon'i China Resources Snow Breweries Ltd.

Mpanjifa: China Resources Snow Breweries

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

54,813

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #144347

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Snow Draft Beer Fonosana Labiera

Ny Snow Draft Beer dia andiana fonosana ho an'ny labiera draft avy amin'ny malt madio, novokarina amin'ny endrika vifotsy (aluminium) sy tavoahangy fitaratra. Ny famolavolana dia manaraka fomba minimalista ary mampiasa ny maitso aurora sy ny fotsy madio ho loko fototra. Ireo sary tsipika maneho malt, hops ary onjan-drano dia manondro ireo akora telo fanamboarana labiera. Ny tavoahangy fitaratra dia noterena kely eo amin'ny valahany mba hahamora ny fitazonana azy ary misy soratra kaligrafia sinoa mivoitra midika hoe madio sy draft. Mahatratra 460 ml ny tavoahangy ary 500 ml ny vifotsy. Ny famolavolana mitovy endrika dia natao hampita ny fahadiovana sy ny tsiro vaovao.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Snow Draft Beer Fonosana Labiera, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Snow Draft Beer Fonosana Labiera izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Snow Draft Beer Fonosana Labiera dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Refy & Fonosana: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Marika: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Teknolojia Famokarana: aluminum can and glass bottle
Fanamby Endrika: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Fikarohana: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Aingam-panahy: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Faharetan'ny Tetikasa: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Fizotr'asa: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Mpikambana ao amin'ny Ekipa: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess