Q Sky Pilates Famaritana ny Marika (Brand Identity) by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2023

Q Sky Pilates Famaritana ny Marika (Brand Identity)

by Yuanyuan Yang

Client: Q Sky

A' Design Award Vy Winner in Grafika Category

9,571

Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Famaritana ny Marika (Brand Identity)

Q Sky Pilates dia marika famantarana natao ho an'ny studio Pilates iray. Ny litera Q dia sary vorona manidina malalaka eny amin'ny lanitra, izay mampifandray ny anaran'ny studio amin'ny fahatsapana ny hamaivanana, ny fahalalahana ary ny fialan-tsasatra. Ity litera tokana ity dia miasa ho toy ny sary mahaleo tena, ary mitovy amin'ny endri-tsoratra ampiasaina amin'ny anaran'ny marika feno io litera io. Ny marika dia nampiharina tamin'ny famantarana ho an'ny toerana, ny fitafiana fanatanjahantena, ny kaopy fisotroan-drano ary ny karatra mpikambana, izay novokarina tamin'ny fanontam-pirinty nomerika, ny fanontana silk screen ary ny fanjairana. Nofehezina tsara ny fahamarinan'ny loko amin'ny isam-pitaovana.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Q Sky Pilates Famaritana ny Marika (Brand Identity), fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Q Sky Pilates Famaritana ny Marika (Brand Identity). Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Q Sky Pilates Famaritana ny Marika (Brand Identity) dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022