Gojaming Fonosana Ranom-boankazo by Qichao An

Gojaming Fonosana Ranom-boankazo by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2023

Gojaming Fonosana Ranom-boankazo

by Qichao An

Client: Mornice Brand Design

A' Design Award Vy Winner in Fonosana Category

12,540

Verified Award Winner

Verify Award Status for #144508

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gojaming Fonosana Ranom-boankazo

Ny Gojaming dia famolavolana fonosana ho an'ny karazana ranom-boankazo voatsindrona vao haingana. Ny fonosana dia ahitana tavoahangy PET misy tapakila mihatra, misy velarana 70 mm, halalina 35 mm ary haavo 200 mm. Ampitomboina ny singa ao amin'ny logon'ny Gojaming ary ampiasaina ho endrika mibahan-toerana amin'ilay fonosana manontolo, mba hamoronana endri-marika miray hina. Misy tsiro telo ao anatin'ilay karazana, ary samy manana loko miavaka izay mifanaraka amin'ny voankazo mifandraika aminy avy ny tsiro tsirairay. Ny loko sy ny singa mampiseho ny voankazo dia manampy ny mpanjifa hahafantatra haingana ny tsiro tsirairay.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Gojaming Fonosana Ranom-boankazo, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Gojaming Fonosana Ranom-boankazo. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Gojaming Fonosana Ranom-boankazo dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.