Qingjiu Fonosana Divay by Shenzhen Jinjia New Smart-pkg Co., Ltd

Qingjiu Fonosana Divay by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2023

Qingjiu Fonosana Divay

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia new Smartpackaging co.,Ltd

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #144519

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qingjiu Fonosana Divay

Qingjiu dia famolavolana fonosana natao ho an'ny divay natokana ho an'ny vehivavy. Vita amin'ny fitaratra ny tavoahangy ary ny boaty ivelany dia voaravaka amin'ny tombo-kase metaly manify (foil stamping). Ny endriky ny tavoahangy dia nahazo aingam-panahy avy amin'ny bikan'ny vehivavy ary maneho toetra ambony sy kanto izay mifototra amin'ny kolontsaina Tatsinanana sy Tandrefana. Misy rafi-taratra mihetsiketsika eo amin'ny tapany ambony amin'ny tavoahangy izay mifanohitra amin'ny tapany ambany tsotra. Ny firafitry ny boaty dia zaraina amin'ny tsipika miolikolika izay mampahatsiahy ny vatana. Ny boaty dia 300 mm ny haavony, 120 mm ny halavany ary 115 mm ny sakany. Misokatra avy eo anoloana ny fonosana ary avadika ny sarony vao afaka.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Qingjiu Fonosana Divay, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Qingjiu Fonosana Divay. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Qingjiu Fonosana Divay dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
Dimensions & Packaging: The box is 300mm high, 120mm long and 115mm wide.
Tags: Women, whisky, bionic, elegant, packaging
Production Technology: The bottle is made of glass and the packaging is foil stamped.
Design Challenge: The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
Research: This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
Inspiration: Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
Project Duration: The project will be started in Shenzhen in April 2022, completed in August 2022.
Operation Flow: Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
Team Members: Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng