Volafotsy Fonosana · 2023
Nikasi Fonosana Tavoahangy Labiera
by Tiger Pan
- A' Design Award Volafotsy 2023 in Fonosana
- CLIENT: Tsingtao Brewery Co., Ltd.
- Estimated Number of Design Views: 32,743
- Verification code 9F1A30B1EB · Verify this award
Colors
About Nikasi Fonosana Tavoahangy Labiera
Nikasi dia famolavolana fonosana natao ho an'ny labiera fotsy avo lenta. Ny vozon'ny tavoahangy dia voasokitra amin'ny endrika telo refy ary mitondra sarin-tsoritra jeometrika miavosa an'i Ninkasi, izay lazaina ao amin'ny angano fa andriamanibavy voalohany amin'ny fanamboarana labiera. Ny vatan'ny tavoahangy dia nokosehina tamin'ny ampahany, ary ny etikety miavosa dia namboarina mba haneho ny akanjon'ilay andriamanibavy. Tsy miankina amin'ny etikety vita pirinty fotsiny, fa ny endrika fitaratra voasokitra no manome ny maha-izy azy ilay labiera. Ny tavoahangy dia mirefy 63 mm ny sakany, 63 mm ny halaliny ary 225 mm ny haavony. Ny fitsapana miverimberina sy ny famolavolana telo refy no nahafahana namokatra azy amin'ny isa be.
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Nikasi Fonosana Tavoahangy Labiera, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Nikasi Fonosana Tavoahangy Labiera. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Nikasi Fonosana Tavoahangy Labiera dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Press Kit
- Unique Properties
- The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
- Dimensions & Packaging
- Width 63mm x Depth 63mm x Height 225mm
- Tags
- beer, Sumerian civilization, white beer, package, Tiger Pan
- Production Technology
- The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
- Design Challenge
- As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
- Research
- As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
- Inspiration
- The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
- Project Duration
- 2021 September to 2022 August
- Operation Flow
- The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
