Jinlongquan Beer Boaty Fanomezana nataon'i Jin Zhang

Ny endrika Jinlongquan Beer Boaty Fanomezana nataon'i Jin Zhang dia mpandresy sarobidy amin'ny 2023 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2023

Jinlongquan Beer Boaty Fanomezana

nataon'i Jin Zhang

Mpanjifa: InBev jinlongquan beer (Hubei) Co., Ltd

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

18,068

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #144964

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Jinlongquan Beer Boaty Fanomezana

Ity boaty fanomezana ity dia mampiasa ny firaketana an-tsoratra malaza indrindra tamin'ny taona 1980 ho toy ny prototype momba ny famoronana, izay hampahatsiahy ny olona maro, anisan'izany ny tanora, ny fahatsiarovany sy hahazoana fifandraisana ara-pihetseham-po tsara. Nampiasa boaty baoritra vita amin'ny corrugated ny mpamorona mba hamolavola, izay azo ampiharina, mitsitsy ny tontolo iainana ary mitsitsy vola. Tamin'izay fotoana izay ihany, dia nanokatra tamim-pahakingana lavaka boribory telo teo anoloan'ny boaty fanomezana izy, izay afaka mahita intuitively karazana labiera isan-karazany ao anatiny, manatratra endrika telo sosona ny fihetseham-po, ny fiarovana ny tontolo iainana sy ny asa.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Jinlongquan Beer Boaty Fanomezana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Jinlongquan Beer Boaty Fanomezana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Jinlongquan Beer Boaty Fanomezana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Refy & Fonosana: Width 370mm x Depth 70mm x Height 310mm
Marika: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Teknolojia Famokarana: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Fanamby Endrika: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Fikarohana: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Aingam-panahy: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Faharetan'ny Tetikasa: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Fizotr'asa: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patanta: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer