New Year's Red Envelopes Fonosana Valopy Mena by CCB Fintech Co., Ltd.

New Year's Red Envelopes Fonosana Valopy Mena by CCB Fintech Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2023

New Year's Red Envelopes Fonosana Valopy Mena

by CCB Fintech Co., Ltd.

Client: China Construction Bank Corporation

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #144972

View at A' Design Award Press Release Award Badge

Colors

The Design

About New Year's Red Envelopes Fonosana Valopy Mena

Ny Valopy Mena ho an'ny Taom-baovao dia andiana famolavolana valopy mena telo natao ho an'ny Taombaovao Sinoa. Ny valopy mena dia fanomezana nentim-paharazana Sinoa ampiasaina hankalazana ny Alin'ny Taombaovao, ary ny teny hoe Li Shi dia mitondra ny hevitry ny zavatra mahasoa sy ny fahasambarana. Ny famolavolana tsirairay dia mifototra amin'ny fiarahabana nentim-paharazana: ny trondro mampandroso, ny voasary mahasoa ary ny tavoahangy ho an'ny fahasambarana. Ny sary an-tsary dia mampiseho ny endriky ny farantsa Sinoa fahiny ary mampifangaro io endrika io amin'ny marika tsirairay avy amin'ny alalan'ny teboka, tsipika sy velaran-tany tsotra. Ny valopy tsirairay dia manana refy 180 amin'ny 90 milimetatra.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana New Year's Red Envelopes Fonosana Valopy Mena, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana New Year's Red Envelopes Fonosana Valopy Mena. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana New Year's Red Envelopes Fonosana Valopy Mena dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Dimensions & Packaging: Specifications: electronic image format
Size: 180 * 90mm
Tags: Red envelopes, New Year's, Chinese, auspicious, luck
Production Technology: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Design Challenge: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Research: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Inspiration: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Project Duration: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Team Members: Chen Lei,Shusheng Liu