Heralbony Fonosana nataon'i Atsushi Morita

Ny endrika Heralbony Fonosana nataon'i Atsushi Morita dia mpandresy sarobidy amin'ny 2023 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2023

Heralbony Fonosana

nataon'i Atsushi Morita

Mpanjifa: Paper Parade Inc.

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

31,487

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #145156

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Heralbony Fonosana

Heralbony dia andiam-ponosana noforonina ho an'ny marika art-life izay mampihatra ny sanganasan'ny mpanakanto manana fahasembanana amin'ny lamaody sy ny haingon-trano anatiny. Taratasy manga tokana, nofantenana avy amin'ny karazana taratasy maherin'ny 9.000, no ampiasaina amin'ny fonosana rehetra sy ny fitaovana fanamarihana marika izay kasihin'ny mpanjifa. Ny manga no loko famantarana ny Andro Iraisam-pirenena momba ny Aotisma. Ny taratasy voafantina dia matevina ary manana endrika toy ny asa tanana. Tombokavatra takelaka metaly ihany no ampiharina, amin'ny toerana iray sy habe iray, izay manafoana ny dingana fanamarinana loko ary mitazona ny vidiny ho ambany. Ao anatin'ilay andiany ny boaty fitoeram-bokatra, boaty fanomezana ary harona fiantsenana.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Heralbony Fonosana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Heralbony Fonosana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Heralbony Fonosana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Refy & Fonosana: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Marika: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Teknolojia Famokarana: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Fanamby Endrika: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Fikarohana: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Aingam-panahy: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Faharetan'ny Tetikasa: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Fizotr'asa: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Loharanon-tsary: Photographer Yusuke Tsuchida, 2019 to 2022.