Platina Fonosana · 2023
Liang Bai Kai Fonosana Rano Fisotro
by Tiger Pan
- A' Design Award Platina 2023 in Fonosana
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Fonosana Rano Fisotro
Liang Bai Kai dia tavoahangy vita amin'ny fitaratra natao ho an'ny rano nampangotrahina sy nampangatsiahina ho fisotro. Ny anarany dia manondro ny rano nampangotrahina izay efa nangatsiaka, zava-pisotro efa fahita hatry ny ela any Chine. Tsy misy etikety io tavoahangy io. Fa kosa, ny sary avy amin'ny sary hoso-doko tamin'ny tarana-mpanjaka Song mitondra ny lohateny hoe Riverside Scene from Tsingming dia nohosorana indray ary napetaka amin'ny fitaratra amin'ny alalan'ny fanontana amin'ny famindrana hafanana. Ny sary dia mizara amin'ny tavoahangy roa ambin'ny folo, izay maneho ny ora nentim-paharazana roa ambin'ny folo. Ny velaran'ny fitaratra dia manampy famirapiratana sy endrika mikasika. Ny tavoahangy tsirairay dia mirefy 313 milimetatra ny haavony ary 76,5 milimetatra ny savaivony.
About the A' Design Award Platina
Nandresy ny A' Design Award Platina ny famolavolana Liang Bai Kai Fonosana Rano Fisotro, fankasitrahana malaza indrindra omena ny famolavolana izay tena miavaka, tsara tarehy ary mahatalanjona. Ny mpandresy Platina dia fahagagana amin'ny famoronana, porofon'ny fetran'ny fahaiza-mamorona ara-tsaina, ary mampiseho ny fahaizana ara-barotra tsy manam-paharoa sy ny fahamoramoran-tsain'ny mpamolavola azy. Andrasana ho asa malaza indrindra ireo famolavolana ireo, izay mamaritra ny hakantony ara-zavakanto amin'ny vanim-potoana iray, manampy amin'ny fahasalamam-piarahamonina ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Liang Bai Kai Fonosana Rano Fisotro dia mampiseho haavon'ny fahaiza-manao mihoatra ny fetra ary tsy isalasalana fa mahatonga ny tontolo ho toerana tsara kokoa noho ny toetrany mahasoa sy sarobidy. Ny famolavolana Liang Bai Kai Fonosana Rano Fisotro dia asa nandresy ny A' Design Award Platina izay mamaly ny faniriana, mamporisika, mampientam-po, mahafaly ary mamelona fifaliana lehibe.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
