Volafotsy Fonosana · 2023
Zhong Yuan No. 1 Fonosan-dite
by Tiger Pan
- A' Design Award Volafotsy 2023 in Fonosana
- CLIENT: Xinyang Wenxin Tea Co., Ltd
- Estimated Number of Design Views: 30,806
- Verification code C0399040E3 · Verify this award
Colors
About Zhong Yuan No. 1 Fonosan-dite
Zhong Yuan No. 1 dia famolavolana fonosana ho an'ny dite Maojian, dite sinoa nentim-paharazana volena amin'ny tanimbary an-tanety mitohatra. Satria malefaka sy maivana ny tsiron'ny dite, dia notazonina ho tsotra sy kanto ny fonosana. Ny vata-dite dia vita amin'ny vifotsy misy sary mivoaka (embossing) sy tombo-kase volamena, ary nampifangaroina ny famitana matte sy varnish. Ny endriky ny vata misy sarony dia mampahatsiahy mpioty dite misatroka. Ny boaty ivelany dia vita amin'ny taratasy natao manokana ary hidiana amin'ny fehikibo miendrika manokana nalaina avy amin'ny rafitry ny varavarankelin'ny tranon'ny tantsaha mpamboly dite taloha. Ravin-dite tena izy no mandravaka ny fehikibo.
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Zhong Yuan No. 1 Fonosan-dite, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Zhong Yuan No. 1 Fonosan-dite. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Zhong Yuan No. 1 Fonosan-dite dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Press Kit
- Unique Properties
- Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
- Dimensions & Packaging
- Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm - Tags
- tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
- Production Technology
- The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
- Design Challenge
- Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
- Research
- As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
- Inspiration
- The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
- Project Duration
- The project lasts 4 month, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
