Varahina Fonosana · 2023
Yunnan Baiyao Fonosana Menaka Fanadiovan-nify
by Tiger Pan
- A' Design Award Varahina 2023 in Fonosana
- CLIENT: Yunnanbaiyaogroup Co., Ltd
- Estimated Number of Design Views: 20,110
- Verification code 1ECAD92021 · Verify this award
Colors
About Yunnan Baiyao Fonosana Menaka Fanadiovan-nify
Ny Yunnan Baiyao dia famolavolana fonosana ho an'ny karazana menaka fanadiovan-nify ho an'ny ankizy. Ny toetran'ny marika dia rahona zaza, nalaina tamin'ny anaran'ny marika, izay ny hoe "yun" dia midika hoe rahona. Ilay toetra dia miseho amin'ny endrika tavany samihafa mba haneho taona samihafa. Ny sary dia nosoratana amin'ny fomba fanoratan'ny ankizy mba hisarihana ny fifantohan'ny reny eny amin'ny fitehirizana entana. Ny boaty dia mety amin'ny fametrahana mitsivalana sy mijoro amin'ny fitehirizana entana, ary ny boaty frezy dia mitambatra ho sary frezy lehibe kokoa. Ny fonosana dia vita amin'ny PLA, izay simba anatin'ny roa ka hatramin'ny folo volana.
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Yunnan Baiyao Fonosana Menaka Fanadiovan-nify, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Yunnan Baiyao Fonosana Menaka Fanadiovan-nify. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Yunnan Baiyao Fonosana Menaka Fanadiovan-nify dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Press Kit
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Tiger Pan
