Momenten Fonosana Zava-pisotro by E2W Studio

Momenten Fonosana Zava-pisotro by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2023

Momenten Fonosana Zava-pisotro

by E2W Studio

Client: E2W Studio

A' Design Award Varahina Winner in Fonosana Category

12,286

Verified Award Winner

Verify Award Status for #146150

View at A' Design Award Press Release Award Badge

Colors

The Design

About Momenten Fonosana Zava-pisotro

Momenten dia famolavolana fonosana ho an'ny divay misafoina tsy misy siramamy amidy ao anaty gaoboaty tery. Ny anaran'ny marika dia manondro ny fotoana mety indrindra hisotroana azy, tsy loatra aloha ary tsy loatra taty aoriana. Ny endrika ivelany dia naorina manodidina ireo tarehin-javatra antsoina hoe bibilava bobongolo (bubble monsters), nalaina hevitra avy amin'ny endri-tava kely noforonin'ny marika fanamarihan-teny. Ny endriky ny bibilava bobongolo tsirairay dia maneho tsiro iray, ka ny endrika boribory kokoa dia ho an'ny tsiro malemy kokoa, ary ny endrika maranitra kokoa kosa ho an'ny tsiro mavesatra kokoa, izay manampy ny mpividy hahita ny tsiro tiany indrindra. Misy tsipika famelarana antsoina hoe KAI izay manohy io fomba mihodinkodina sy mifalifaly io. Vita tamin'ny taona 2021 io famolavolana io.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Momenten Fonosana Zava-pisotro, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Momenten Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Momenten Fonosana Zava-pisotro dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimensions & Packaging: Depth 180mm x Height 140mm
Tags: Wonderful, Vogue, Party, Happy, Open-Minded
Production Technology: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Design Challenge: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Research: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiration: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Project Duration: The project was completed in 2021.
Operation Flow: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Image Credits: N/A