Effortless Famolavolana Fonosana by E2W Studio

Effortless Famolavolana Fonosana by E2W Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2023

Effortless Famolavolana Fonosana

by E2W Studio

Client: E2W Studio

A' Design Award Volafotsy Winner in Fonosana Category

26,736

Verified Award Winner

Verify Award Status for #146151

View at A' Design Award Press Release Award Badge

Colors

The Design

About Effortless Famolavolana Fonosana

Effortless dia famolavolana fonosana ho an'ny marika fikolokoloana volo natao manokana. Manolotra vahaolana fikolokoloana volo mazava tsara maherin'ny 300 ny marika, mifototra amin'ny karazana volo, ny tontolo iainana ary ny fahazarana amin'ny fandrindrana volo. Ny fonosana dia mitondra fampahalalana momba ny fiasa fotsiny, alahatra araka ny filaharana hita maso mazava mba hampiray ny fiasa sy ny endrika. Ny logo dia mampiasa endri-tsoratra sans serif humanista, ary ny marika dia mampifandray ny litera E amin'ny tsipika fandrefesana mazava tsara. Rafitra makarakara miovaova mifototra amin'ny tahan'ny 1 amin'ny 1,414 no mitarika ny fandaharana tsirairay. Ny fonosana tsirairay dia mirefy 52 mm ny sakany, 52 mm ny halaliny ary 190 mm ny haavony.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Effortless Famolavolana Fonosana, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Effortless Famolavolana Fonosana. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Effortless Famolavolana Fonosana dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
Dimensions & Packaging: Width 52mm x Depth 52mm x Height 190mm
Tags: Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
Production Technology: The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept.
Design Challenge: The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
Research: Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization.
Inspiration: Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile.
Project Duration: The project was completed in 2021.
Operation Flow: Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
Image Credits: N/A