Mugo Ny Marika Soda Amin'ny Tavoahangy by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Fonosana Competition Category.
VarahinaFonosana· 2023
Mugo Ny Marika Soda Amin'ny Tavoahangy
Client: Tanya Dunaeva
A' Design Award Varahina Winner in Fonosana Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo Ny Marika Soda Amin'ny Tavoahangy
Ny soda mugo dia misy karazana zava-pisotro efatra dia Mocktails, Lemonades, Sirop Masiaka ary Energetics. Ny fomba fanamboarana rehetra dia noforonina manokana. Ny fomba fiasa tany am-boalohany amin'ny famoronana Product dia mitaky fomba fiasa mitovy amin'ny Packaging Design. Ny vahaolana amin'ity olana ity dia Typographic. Izany dia mifototra amin`ny famolavolana ny mahazatra marika ny nentim-paharazana zava-pisotro misy alkaola lafo vidy, fa mba hanolotra ny originality sy ny zava-baovao ny vokatra, miaraka amin`ny manan-danja rethining ny Classics. Ny firafitry ny famolavolana maro sosona sy mifanohitra dia mahatonga ny famolavolana ho an'ny tsirairay sy miavaka.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Mugo Ny Marika Soda Amin'ny Tavoahangy, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Mugo Ny Marika Soda Amin'ny Tavoahangy. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Mugo Ny Marika Soda Amin'ny Tavoahangy dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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