Absolut Lab Famolavolana anaty trano ho an'ny Pop-Up Store by Moneys Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.
VarahinaAnatiny· 2023
Absolut Lab Famolavolana anaty trano ho an'ny Pop-Up Store
Client: Moneys Studio
A' Design Award Varahina Winner in Anatiny Category
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- Verified Award Winner
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The Design
About Absolut Lab Famolavolana anaty trano ho an'ny Pop-Up Store
Ny Absolut Lab dia toerana fivarotana vonjimaika (pop-up store) sy fampiratiana any Shanghai, Chine. Ny famolavolana anaty trano dia noforonina avy amin'ny singa modiolina, izay mamela ny toerana ho azo ravana, averina ampiasaina ary ampiasaina indray. Ny fahatsiarovana amin'ny famolavolana dia nalaina avy amin'ny Mobius Strip. Ny fidirana dia misy lalana miolikolika vita amin'ny takelaka polycarbonate sy fitaovana fitaratra, mamorona lalana fivezivezena mandeha tsara. Ny valindrihana misy fitaratra dia mampihena ny fahatsapana ho ery. Ny taratasy kraft azo averina ampiasaina, vy tsy manidina ary takelaka polycarbonate no fitaovana fototra ampiasaina. Ny singa rehetra dia naomana mialoha, ary ny fanorenana teo an-toerana dia vita tao anatin'ny 60 ora.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Absolut Lab Famolavolana anaty trano ho an'ny Pop-Up Store, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Absolut Lab Famolavolana anaty trano ho an'ny Pop-Up Store. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Absolut Lab Famolavolana anaty trano ho an'ny Pop-Up Store dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
- Dimensions & Packaging
- Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
- Tags
- Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
- Production Technology
- The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
- Design Challenge
- Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.
In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours. - Research
- This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
- Inspiration
- ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
- Project Duration
- The project started in May 2019 and finished in July 2019 in Shanghai, China.
- Operation Flow
- The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
- Team Members
- Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen - Image Credits
- YKS
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