Chaos Pogo Asa Fototra: Mascotte Marika nataon'i Xudong Zhang and Hao Tan

Ny endrika Chaos Pogo Asa Fototra: Mascotte Marika nataon'i Xudong Zhang and Hao Tan dia mpandresy sarobidy amin'ny 2023 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VyDokambarotra· 2023

Chaos Pogo Asa Fototra: Mascotte Marika

nataon'i Xudong Zhang and Hao Tan

Mpanjifa: Chaos Pogo

Mpandresy A' Design Award Vy amin'ny Sokajy Dokambarotra

16,298

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #147863

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Chaos Pogo Asa Fototra: Mascotte Marika

Lahatsoratra Boky: Wow dia mascotte marika noforonina ho an'ny Chaos Pogo, marika pub misokatra izay mifantoka amin'ny tanora. Ny mascotte dia miorina amin'ny honey badger, biby heverina ho mariky ny fahamafisam-po, ny fahatanorana ary ny herim-po. Ny loha fisaka misy volo fotsy, hoho maranitra ary rambo miavaka dia mahatonga ny toetran'ilay mascotte ho mora fantarina. Ny maso mafy misy anakandriamaso mena roze dia manampy ny sarintsariny miafina. Ny endrika sahisahy dia maneho ny kolontsain'ny marika sy ny toetrany. Ny famantarana nalaina avy amin'ny mascotte dia ampiharina koa amin'ireo vokatry ny marika, mba hanamafisana ny fifandraisana eo amin'ireo mpanjifa sy ny marika.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Chaos Pogo Asa Fototra: Mascotte Marika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Chaos Pogo Asa Fototra: Mascotte Marika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Chaos Pogo Asa Fototra: Mascotte Marika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Marika: Pub IP, Brand Image, Mascot, WOW, Youth
Teknolojia Famokarana: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Fanamby Endrika: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Fikarohana: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Aingam-panahy: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Faharetan'ny Tetikasa: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Fizotr'asa: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Mpikambana ao amin'ny Ekipa: Xudong Zhang and Hao Tan