Ajinomoto Cec Ivon-piraisana amin'ny mpanjifa by Stoked Associates is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.
VarahinaAnatiny· 2023
Ajinomoto Cec Ivon-piraisana amin'ny mpanjifa
Client: Ajinomoto Malaysia Berhad
A' Design Award Varahina Winner in Anatiny Category
Verified Award Winner
Verify Award Status for #149023The Design
About Ajinomoto Cec Ivon-piraisana amin'ny mpanjifa
Ajinomoto CEC dia ivon-piraisana amin'ny mpanjifa naorina ao anatin'ny orinasa fanamboarana entana vaovao ao Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia. Ny atin'ny trano dia misokatra amin'ny rindrina video LED lehibe iray izay mandray ny mpiasa sy ny mpitsidika alohan'ny hidirany ao amin'ny Infoseum. Avy eo, misy tunnel iray izay mitarika ny mpitsidika hamantatra ny tantaran'ny orinasa, ny asa fanompoana ary ny vokatra. Ny "projection mapping" sy ny rafitra fampanenoana dia manohana ny fitsidihana, ary misy studio fahandroana iray izay mampiantrano fotoana fifanakalozan-kevitra momba ny tsiro. Ny tsipika mahitsy sy madio dia mampahatsiahy ny fihetsiky ny fary eny amin'ny rivotra.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Ajinomoto Cec Ivon-piraisana amin'ny mpanjifa, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Ajinomoto Cec Ivon-piraisana amin'ny mpanjifa. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Ajinomoto Cec Ivon-piraisana amin'ny mpanjifa dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
- Dimensions & Packaging
- Width 16880mm x Depth 9500mm x Height 3200mm
- Tags
- Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
- Production Technology
- The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
- Design Challenge
- Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
- Research
- Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
- Inspiration
- In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
- Project Duration
- The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
- Operation Flow
- By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
- Patents
- 2022 All Rights Reserved. Stoked Associates
- Team Members
- Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy - Image Credits
- Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
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