Ride on the Right Track Fampielezan-kevitra amin'ny Tambajotra Sosialy nataon'i Tai Yuan Chiou and Chien Chun Feng

Ny endrika Ride on the Right Track Fampielezan-kevitra amin'ny Tambajotra Sosialy nataon'i Tai Yuan Chiou and Chien Chun Feng dia mpandresy sarobidy amin'ny 2023 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Dokambarotra, Varotra ary Fifandraisana.

VarahinaDokambarotra· 2023

Ride on the Right Track Fampielezan-kevitra amin'ny Tambajotra Sosialy

nataon'i Tai Yuan Chiou and Chien Chun Feng

Mpanjifa: Momentum Bikes

Mpandresy A' Design Award Varahina amin'ny Sokajy Dokambarotra

34,302

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #149139

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Ride on the Right Track Fampielezan-kevitra amin'ny Tambajotra Sosialy

Ride on the Right Track dia fampielezan-kevitra amin'ny tambajotra sosialy noforonina ho an'ny marika bisikileta iray mba hampiroboroboana ny fomba fiaina lovain-jafy isan'andro. Ny fampielezan-kevitra dia mampiasa sary voajanahary, loko maitso, sary aingam-panahy avy amin'ny zava-maniry ary hafatra tsotra sy mahafinaritra mba hahatonga ny lovain-jafy ho zavatra azo tanterahina mora foana. Ny votoaty dia ahitana zava-mahaliana an'endrika infographika, sticker fitantarana ho an'ny Instagram sy Facebook, hetsika live stream ary sivana amin'ny tambajotra sosialy. Ny fomba fitaterana maitso kokoa sy ny fambolena an-tanàn-dehibe dia ampirisihina amin'ny alalan'ny hetsika kely sy tsotra. Ny tanjona dia ny fiantraikany iombonana miorina amin'ny safidy ataon'ny olona isan'andro.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Ride on the Right Track Fampielezan-kevitra amin'ny Tambajotra Sosialy, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Ride on the Right Track Fampielezan-kevitra amin'ny Tambajotra Sosialy. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Ride on the Right Track Fampielezan-kevitra amin'ny Tambajotra Sosialy dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Refy & Fonosana: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Marika: Social Media Campaign, Illustration Design, Eco-friendly, Green
Teknolojia Famokarana: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Fanamby Endrika: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Fikarohana: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Aingam-panahy: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Faharetan'ny Tetikasa: The project started in April and ended in May 2022 in North America and Europe.
Fizotr'asa: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patanta: Copyrights belong to Momentum Bike, 2023.
Mpikambana ao amin'ny Ekipa: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Loharanon-tsary: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak