Pattern Fonction Prisipaly: Taratasy Fonosana Fanomezana by Gao He

Pattern Fonction Prisipaly: Taratasy Fonosana Fanomezana by Gao He is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2023

Pattern Fonction Prisipaly: Taratasy Fonosana Fanomezana

by Gao He

Client: Creative Design Studio of Anshan Normal University

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #149312

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern Fonction Prisipaly: Taratasy Fonosana Fanomezana

Lahatsoratry ny Boky: Ny Pattern dia endri-javatra amin'ny taratasy fonosana fanomezana miorina amin'ny endri-javatra nentin-drazana Sinoa. Ireo sary abstract nalaina avy amin'ny endriky ny lelafo, trondro ary manavika dia natambatra mba hamoronana ny lohan'ny dragona. Averimberina amin'ny efajoro mitsangana sy mandry ilay endriky ny dragona mba hamoronana rafitra tsy tapaka. Ny taratasy dia novokarina tamin'ny fanontana loko efatra teo amin'ny taratasy manokana matevina. Ampiharina koa amin'ny fonosam-boavokatra, taratasy fampiroboroboana natao pirinty ary endrika boaty ilay endri-javatra. Ny tanjona dia ny hampifandray ny hakanto nentin-drazana Sinoa amin'ny endri-javatra maoderina.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Pattern Fonction Prisipaly: Taratasy Fonosana Fanomezana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Pattern Fonction Prisipaly: Taratasy Fonosana Fanomezana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Pattern Fonction Prisipaly: Taratasy Fonosana Fanomezana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Pattern, Paper, Gift, Packaging, Product, Graphic design
Production Technology: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Design Challenge: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Research: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiration: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Image Credits: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.