Animate Fonosana by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2023

Animate Fonosana

by Hsiaojou Huang

Client: Yin Bao Pet Health Enterprise Co., Ltd.

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #149311

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animate Fonosana

Animate dia natao ho an'ny saka' toetra mahaliana sy fitiavana ny fikarohana, izay hita taratra ao amin'ny marika's fonosana. Ny fonosana miloko macaron dia tsy vitan'ny hoe manintona ny maso fa ny atiny dia vita amin'ny akora voajanahary mampiroborobo ny fahasalamana sy ny fahasalaman'ny saka. Mampiavaka ny fonosana Animate ny fampiasana sary miloko miloko marevaka sy mazava, izay mampiavaka azy amin'ny vokatra sakafo saka hafa izay matetika ahitana sarin'ny saka. Afaka mamantatra mora foana ny mpividy amin'ny raikipohy mety ho an'ny sakany izy, ary koa ny filana mety amin'ny sakany.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Animate Fonosana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Animate Fonosana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Animate Fonosana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
Dimensions & Packaging: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
Tags: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
Production Technology: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
Design Challenge: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
Research: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
Inspiration: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
Project Duration: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
Operation Flow: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
Patents: Yin Bao Pet Health Enterprise Co., Ltd.
Image Credits: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy