The Donn Ny Whisky Malt Irlandey Tokana nataon'i Tiago Russo and Katia Martins

Ny endrika The Donn Ny Whisky Malt Irlandey Tokana nataon'i Tiago Russo and Katia Martins dia mpandresy sarobidy amin'ny 2023 A' Design Award Volamena amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolamenaFonosana· 2023

The Donn Ny Whisky Malt Irlandey Tokana

nataon'i Tiago Russo and Katia Martins

Mpanjifa: The Craft Irish Whiskey Co.

Mpandresy A' Design Award Volamena amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #149368

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny The Donn Ny Whisky Malt Irlandey Tokana

Ny Donn dia maneho ny zandriny indrindra amin'ny The Craft Irish Whisky Co. vavahady mankany amin'ny soatoavina fototra amin'ny marika ho toy ny traikefa manetriketrika manodidina an'io na izay vokatra atolotry ny CIWC. Tsy misy kojakoja voatsimbina, tsy misy antsipiriany kely loatra. Avy amin'ny famolavolana tavoahangy fanakorontanana, ka hatramin'ny boaty tsy hita maso, ny mpampiasa dia afaka mahita ny singa tsirairay izay afaka manome traikefa whisky tonga lafatra ho an'ny iray. Ny fitaratra, ny pipette ary ny vato, samy voaaro tsara eo amin'ny lamosin'ny suède amin'ny boaty, dia mamorona fampiratiana azo antoka amin'ny kojakoja, mifamatotra amin'ny fikasihana malefaka amin'ny antsipiriany hoditra.

Ny Fankasitrahana

Momba ny A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana The Donn Ny Whisky Malt Irlandey Tokana, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana The Donn Ny Whisky Malt Irlandey Tokana izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana The Donn Ny Whisky Malt Irlandey Tokana dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Refy & Fonosana: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Marika: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Teknolojia Famokarana: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Fanamby Endrika: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Fikarohana: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Aingam-panahy: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Faharetan'ny Tetikasa: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Fizotr'asa: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Mpikambana ao amin'ny Ekipa: Tiago Russo
Katia Martins
Jose Augusto
Loharanon-tsary: The Craft Irish Whiskey Co.