Patisserie Chez Mikki Fonosana by Sherry Kuo

Patisserie Chez Mikki Fonosana by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2023

Patisserie Chez Mikki Fonosana

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #149513

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Patisserie Chez Mikki Fonosana

Patisserie Chez Mikki, sakafo mamy monina ao Tokyo, dia mikendry ny hanavaka ny tenany amin'ny tsena mifaninana amin'ny alàlan'ny famolavolana fonosana vaovao. Ny tanjona dia ny hanangana toeram-pivarotana miavaka sy hanamafisana ny sarin'ny marika amin'ny famoronana maha-izy azy matanjaka miaraka amin'ny endrika hita maso mitambatra izay manasongadina ny maha-tokana ny vokatra tsirairay. Ny fanavaozana vokatr'izany dia nahitana loko pastel sy hafatra mampihomehy izay miteraka fifandraisana ara-pihetseham-po amin'ny mpanjifa, mitarika amin'ny fitomboan'ny varotra antsinjarany ary manohana ny vondrom-piarahamonina eo an-toerana hatramin'ny nampidirana ny endrika vaovao.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Patisserie Chez Mikki Fonosana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Patisserie Chez Mikki Fonosana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Patisserie Chez Mikki Fonosana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe