Lay's x Stranger Things Fonosana Sakafo by PepsiCo Design and Innovation

Lay's x Stranger Things Fonosana Sakafo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Natao Voafetra sy Manokana Competition Category.

VarahinaNatao Voafetra· 2023

Lay's x Stranger Things Fonosana Sakafo

by PepsiCo Design and Innovation

A' Design Award Varahina Winner in Natao Voafetra Category

42,666

Verified Award Winner

Verify Award Status for #149733

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's x Stranger Things Fonosana Sakafo

Ny Lay's x Stranger Things dia endrika fonosana sakafo tafiditra amin'ny andiany voafetra, natao ho an'ny vokatra terin'omby (potato chips). Ny fonosana dia mampiasa afo mainty ho fototra, misy faribolana mena mifamatotra miparitaka avy amin'ny logo Lay's, misolo ilay volomboasary mazava mahazatra. Misy biby avy amin'ilay tantara aseho misokatra vava, ary misy hoho toa mihazona ny fonosana. Ny logo Stranger Things dia napetraka mivadika eny ambany, manaraka ny lohahevitra amin'ilay lahatsary. Misy sakay mirehitra afo sy terin'omby manondro ny tsiro Flamin' Hot. Namidy tany amin'ny fivarotana voafantina any Thailand io fonosana io.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Lay's x Stranger Things Fonosana Sakafo, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Lay's x Stranger Things Fonosana Sakafo. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Lay's x Stranger Things Fonosana Sakafo dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
Inspiration: The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.

Read the Press Release