Volamena Fonosana · 2023
Shochu X Ny Famolavolana Fonosana
- A' Design Award Volamena 2023 in Fonosana
- CLIENT: Shochu X
- Estimated Number of Design Views: 40,002
- Verification code E64A906FB7 · Verify this award
Colors
About Shochu X Ny Famolavolana Fonosana
Namboarina ho fanavaozana ny Shochu X, orinasa iray mamorona lanja vaovao amin'ny fomba fijery maoderina ho an'ny shochu, fanahy nentim-paharazana novokarina tao amin'ny faritr'i Kyushu, Japon. Mifantoka amin'ny zava-misy fa ity marika ity dia tsy manolotra ny lanjan'ny zava-pisotro misy alikaola fotsiny fa manome lanja ny fifandraisana amin'ny kolontsaina sy ny fomba fiainana. Nampiasa fanahy tandrefana toy ny endriky ny tavoahangy sy ny etikety, saingy nampiana endrika sary miaraka amin'ny lamina Japoney sy ny estetika minimalista hanehoana ny fifangaroana ara-kolontsaina eo amin'ny Tandrefana sy ny Atsinanana ary ny olom-pirenena manerantany' fahasambarana mifandray amin'ny fiaraha-monina amin'ny alalan'ity shochu ity.
About the A' Design Award Volamena
Nandresy ny A' Design Award Volamena ny famolavolana Shochu X Ny Famolavolana Fonosana, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Shochu X Ny Famolavolana Fonosana izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Shochu X Ny Famolavolana Fonosana dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.
Press Kit
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Image Credits
- Saga inc.
