Dog Yep Fonosana Sakafo Mora Haninganin'ny Biby Fiompy by Rodrigo Chiaparini

Dog Yep Fonosana Sakafo Mora Haninganin'ny Biby Fiompy by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Fonosana Competition Category.

VarahinaFonosana· 2023

Dog Yep Fonosana Sakafo Mora Haninganin'ny Biby Fiompy

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award Varahina Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #150499

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Fonosana Sakafo Mora Haninganin'ny Biby Fiompy

Dog Yep dia foto-kevitra fonosana ho an'ny andiana sakafo maivamaivan'alika mahasoa. Ny singa lehibe ao amin'ny lôgô dia manondro ny hevitra hoe tokony hilalao sy hijanona ho matanjaka ny alika, ary mamerina koa ny endriky ny sakafo maivamaivana mihitsy. Ny endri-javatra sary miaraka amin'ny loko mamiratra dia mamorona endrika mahafinaritra sady mora fantatra eo amin'ny etazetra sy amin'ny tsena an-tserasera. Ny sakafo maivamaivana dia aseho ao anaty boaty vy voafantina mifanaraka amin'ilay sokajy. Ny tanjona ao ambadiky ny Dog Yep dia ny hampirisika ny filalaovana sy ny fihetsehana amin'ny alalan'ny fahasalamana amin'ny fanomezan-tsakafo.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Dog Yep Fonosana Sakafo Mora Haninganin'ny Biby Fiompy, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Dog Yep Fonosana Sakafo Mora Haninganin'ny Biby Fiompy. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Dog Yep Fonosana Sakafo Mora Haninganin'ny Biby Fiompy dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin