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Jotape 3D Duo Ny Sary Kanto Fototra by Mateus Morgan

Jotape 3D Duo Ny Sary Kanto Fototra by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award Volafotsy in Grafika Solosaina, Famolavolana 3D, Fifehezana ary Fanodinana Sary Competition Category.


VolafotsyGrafika Solosaina· 2023

Jotape 3D Duo Ny Sary Kanto Fototra

by Mateus Morgan

Client: Morgan Studio

A' Design Award Volafotsy Winner in Grafika Solosaina Category

Colors

The Design

About Jotape 3D Duo Ny Sary Kanto Fototra

Ny hevitra dia ny hamorona sary izay mitondra ny endri-javatra rehetra amin'ny vokatra amin'ny alàlan'ny singa hita maso toy ny cushion sy ny foam. Izany dia manome ny fahatsapana ny malefaka izay ilain'ny vokatra. Ny aingam-panahy no fitaovana mahazatra isan'andro. Ireo singa mitsingevana dia mitondra amin'ny endrika malefaka sy boribory ny fahatsapana malefaka sy maivana. Na dia fanehoana tsotsotra aza ilay izy, dia nieritreritra zavatra hafa noho ny mahazatra ny vokatra. Ny fanamby lehibe indrindra dia ny amin'ny alalan'ny singa vitsivitsy sy ny textures ny fahatsapana ilain'ny vokatra.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Jotape 3D Duo Ny Sary Kanto Fototra, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Jotape 3D Duo Ny Sary Kanto Fototra. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Jotape 3D Duo Ny Sary Kanto Fototra dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
Dimensions & Packaging
5000 x 5000px 300dpi
Tags
3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge
The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
Project Duration
2 months, Franca, Brazil
Team Members
Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan

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