Nunn Bush Ny Animation Vokatra 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award Volafotsy in Famolavolana Sarimihetsika, Lahatsary ary Horonantsary Competition Category.
VolafotsySarimihetsika· 2023
Nunn Bush Ny Animation Vokatra 3D
Client: Morgan Studio
A' Design Award Volafotsy Winner in Sarimihetsika Category
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- Verified Award Winner
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The Design
About Nunn Bush Ny Animation Vokatra 3D
Ny tetikasa dia natao mba hanehoana ny endri-javatra rehetra amin'ny vokatra amin'ny fomba mahafinaritra amin'ny alàlan'ny fampahafantarana fa tsy manelingelina. Ny tanjona dia ny hanehoana ny fanamboarana ny kiraro. Ny aingam-panahy dia avy amin'ny fikarohana momba ireo singa afaka maneho ny vokatra, toy ny natiora miaraka amin'ny loko sy ny toe-po rehetra. Ny kiraro dia novolavolaina tamin'ny fampiasana sary ho toy ny fanondroana sy teknika fanodinkodinana 3D matevina. Ho an'ny modely, nampiasa ny rindrambaiko C4D ny mpamorona. Ny haingon-trano rehetra dia natao tamin'ny alàlan'ny hoditra hoditra sy borosy photoshop sasany. Vray dia nampiasaina ho an'ny rendering ary Houdini ho an'ny Simulations.
The Recognition
About the A' Design Award Volafotsy
Nandresy ny A' Design Award Volafotsy ny famolavolana Nunn Bush Ny Animation Vokatra 3D, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Nunn Bush Ny Animation Vokatra 3D. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Nunn Bush Ny Animation Vokatra 3D dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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