Gatorade Fuel Rover Kalesin'ny Fitahirizana Tavoahangy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.
VarahinaDokambarotra· 2023
Gatorade Fuel Rover Kalesin'ny Fitahirizana Tavoahangy
by PepsiCo Design and Innovation
A' Design Award Varahina Winner in Dokambarotra Category
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The Design
About Gatorade Fuel Rover Kalesin'ny Fitahirizana Tavoahangy
Ny Gatorade Fuel Rover dia rafitra fitahirizana tavoahangy mifindrafindra ho an'ny mpiasan'ny ekipa ara-panatanjahantena. Ny Fuel Rover dia mitahiry sy mitondra tavoahangin'ny mpilalao marobe manerana ny kianja. Ny vata fitahirizana eo ambany dia afaka mitazona harona tavoahangy fanampiny, ranomandry, fitaovana, na fako voaangona. Ny takelaka fampiasana eo aoriana dia mitondra kitapo fitahirizana telo izay afa-mifatotra eo amin'ny toerany ho an'ny fanofanana na ny fitaovan'ny mpanao sakafo tsara. Ny endriny dia manafaka ny mpiasa tsy hitondra entana amin'ny tenany, ary mahatonga fihetsehana mora kokoa manaraka ny sisin'ny kianja. Ny Fuel Rover dia fanavaozana ny endrika fitahirizana tavoahangy taloha.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Gatorade Fuel Rover Kalesin'ny Fitahirizana Tavoahangy, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Gatorade Fuel Rover Kalesin'ny Fitahirizana Tavoahangy. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Gatorade Fuel Rover Kalesin'ny Fitahirizana Tavoahangy dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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