Ranger Famoahana Maha-izy Azy Ara-bakansy by Zhang Weiwei

Ranger Famoahana Maha-izy Azy Ara-bakansy by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 A' Design Award Vy in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VyGrafika· 2023

Ranger Famoahana Maha-izy Azy Ara-bakansy

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

A' Design Award Vy Winner in Grafika Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Famoahana Maha-izy Azy Ara-bakansy

Ranger dia famoahana maha-izy azy ara-bakiteny noforonina ho an'ny hotely mizaka mpandeha tanora. Ampitahain'ilay famoahana maha-izy azy amin'ny "ranger" ny mpitsidika tsirairay, izay toetra fantatra avy amin'ireo tantara nofinofy. Sarintava "ranger" no ampiasaina ho singa mahaforona lehibe, ary ireo sarin'ny fitaovana "ranger" maro dia avy amin'izany. Ampiharina amin'ny fitaovam-piasan-birao sy fitaovan'ny hotely amin'ny habe mahazatra ireo sarina ireo, ary ampiasaina koa amin'ireo zavatra manasa ny mpitsidika hifandray. Ny logo dia atonta amin'ny paikany laser, ka ny velaran-tsariny dia mampiseho hazavana miova arakaraka ny zoro fijerena azy.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Ranger Famoahana Maha-izy Azy Ara-bakansy, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Ranger Famoahana Maha-izy Azy Ara-bakansy. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Ranger Famoahana Maha-izy Azy Ara-bakansy dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.