Sogno Jewelry Design Rafitra Maha-zava-dehibe amin'ny Marika by Named Co. Creative Agency

Sogno Jewelry Design Rafitra Maha-zava-dehibe amin'ny Marika by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 A' Design Award Varahina in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.

VarahinaDokambarotra· 2023

Sogno Jewelry Design Rafitra Maha-zava-dehibe amin'ny Marika

by Named Co. Creative Agency

Client: Sogno

A' Design Award Varahina Winner in Dokambarotra Category

31,119

Verified Award Winner

Verify Award Status for #151075

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sogno Jewelry Design Rafitra Maha-zava-dehibe amin'ny Marika

Ny Sogno Jewelry Design dia rafitra maha-zava-dehibe amin'ny marika noforonina ho an'ny marika firavaka iray. Ny logo dia avy amin'ny endriky ny zavamaniry, misy hantsana mampahatsiahy ny tahony ary antsipiriany nalaina avy amin'ny raviny nampiana amin'ny endri-tsoratra serif. Ny hazo aviavy no atao lohahevitra fototra. Ny faribolana no singa fototra ary manondro peratra sy ny fifandraisan'ny olona roa. Ampiharina amin'ny sary sokitra, loko, famantarana, kitapo fividianana, ny atin'ny fivarotana ary ny taratasy filazana ny baiko io maha-zava-dehibe io. Ny tranon'ny peratra boribory dia mivoha toy ny voninkazo mamony, ary sarintsariny dimampolo no notsapaina.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Sogno Jewelry Design Rafitra Maha-zava-dehibe amin'ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Sogno Jewelry Design Rafitra Maha-zava-dehibe amin'ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Sogno Jewelry Design Rafitra Maha-zava-dehibe amin'ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Challenge: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Research: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiration: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Project Duration: The project started in October 2020 in Seoul, and finished in March 2021.
Operation Flow: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Read the Press Release