Odaya Home Fonosana nataon'i Elena Gamalova

Ny endrika Odaya Home Fonosana nataon'i Elena Gamalova dia mpandresy sarobidy amin'ny 2023 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2023

Odaya Home Fonosana

nataon'i Elena Gamalova

Mpanjifa: ODAYA Home

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

12,373

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #151176

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Odaya Home Fonosana

Ny fonosana Odaya Home dia ilaina mba hanehoana ny fahaizan'ny dantelina vita tanana ampiasaina sy ny lanjan'ny firavaka. Ny endriky ny vorombola, singa fototra ao amin'ny Collection Care and Love voalohany an'ny Odaya Home, dia mpiambina ny trano. Namolavola ny sarin'ny vorombola ho lasa tranonkala volom-borona tsara tarehy ny sarin'ny vorombola, izay mampahatsiahy ny fanaovana dantelina. Ny tantaran'ny marika dia voalaza ao anatin'ny saron'ny boaty fanomezana, raha toa kosa ny taratasy vita amin'ny lamba malefaka misy ny teny filamatry ny marika "Ianao no trano, Odaya Home" manome fonony malefaka ho an'ny lamba satin landihazo tsara ao anatiny.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Odaya Home Fonosana, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Odaya Home Fonosana. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Odaya Home Fonosana dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Refy & Fonosana: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Marika: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Teknolojia Famokarana: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Fanamby Endrika: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Fikarohana: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Aingam-panahy: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Faharetan'ny Tetikasa: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Fizotr'asa: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patanta: Copyrights belong to Elena Gamalova, 2023.
Loharanon-tsary: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home