Vy Fanomezana · 2024
AS Women Empowerement Fanomezana ho an'ny Orinasa
- A' Design Award Vy 2024 in Fanomezana
- CLIENT: As
- Estimated Number of Design Views: 28,411
- Verification code C127236A3B · Verify this award
Colors
About AS Women Empowerement Fanomezana ho an'ny Orinasa
Nanapa-kevitra ny A|S fa hamorona fanomezana isan-taona ho an'ny orinasa izay ho fanambarana sy antso ho amin'ny fihetsika aingam-panahy avy amin'ny filana hanomezana hery ny vehivavy na inona na inona foko, fivavahana, na toerana ara-tsosialy. Ny Tsikoudia avy any Kreta, zava-pisotro nentim-paharazana grika, nameno tavoahangy miendrika manehoana vehivavy samihafa, ny tsirairay avy manana tavan-tanimanga miavaka ho fampitsaharana, aingam-panahy ara-pandaharana avy amin'ny sarivongana Cycladic fahiny. Nampita ny lohahevitra momba ny Fahafahana, Fiovana, Fitovian-jo, Fahamarinana, Fanabeazana, Safidy, ary Tanjaka izy ireo. Ny tavoahangy tsirairay dia napetraka tao anatin'ny boaty manokana miaraka amin'ny fanehoana sary ara-javakanto sy afisy rindrina.
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana AS Women Empowerement Fanomezana ho an'ny Orinasa, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana AS Women Empowerement Fanomezana ho an'ny Orinasa. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana AS Women Empowerement Fanomezana ho an'ny Orinasa dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Press Kit
- Unique Properties
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Dimensions & Packaging
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Tags
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- Production Technology
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Design Challenge
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Research
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Inspiration
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Project Duration
- The project started in December 20 2022 until February 8 2023 in Athens
- Operation Flow
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Image Credits
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
