Vy Fonosana · 2024
Ings Fonosana Fikojakojana Hoditra
- A' Design Award Vy 2024 in Fonosana
- CLIENT: Ings Yingshu Group
- Estimated Number of Design Views: 10,628
- Verification code 22C518AECE · Verify this award
Colors
About Ings Fonosana Fikojakojana Hoditra
Ings dia endrika fonosana natao ho an'ny karazana vokatra fikojakojana hoditra maro. Ny endrika dia mampiasa bika toy ny bala ho fanoharana amin'ny fahatratrarana ny sosona lalindalina kokoa amin'ny hoditra. Ny teknika ara-javakanto mamorona fandraisana marobe (multidimensional) izay maneho ny teknolojia matihanina an'ilay marika. Ny logo tany am-boalohany dia notsotsorina mba hijanonan'ny singa fototra amin'ilay marika ho mazava tsara amin'ny karazana vokatra maro samihafa. Ny boaty fanateram-bokatra manana rakotra (zippered courier boxes) tsy misy plastika no solon'ny glue mifikitra, ny taratasy tovona (honeycomb paper) manana fanamarinana FSC no manome fanamorana amin'ny fanaparitahana ny fanindronana, ary ny ranomainty avy amin'ny soja no manohana ny fahasimban'ny fonosana.
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Ings Fonosana Fikojakojana Hoditra, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Ings Fonosana Fikojakojana Hoditra. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Ings Fonosana Fikojakojana Hoditra dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Press Kit
- Unique Properties
- INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
- Dimensions & Packaging
- Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g - Tags
- Love Self, Nature, Real, Science, Technology
- Production Technology
- In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
- Design Challenge
- With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
- Research
- After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
- Inspiration
- The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
- Project Duration
- The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
- Operation Flow
- The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
- Image Credits
- Photographer Ings, shanghai, 2022