The Wine Bag Famonosana nataon'i Antonia Skaraki

Ny endrika The Wine Bag Famonosana nataon'i Antonia Skaraki dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2024

The Wine Bag Famonosana

nataon'i Antonia Skaraki

Mpanjifa: The Wine Bag

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

18,380

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #152156

Tsidiho ny Tranonkala Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny The Wine Bag Famonosana

Natao manokana ho an'ny Lidl, toy ny Fanontana Voafetra ho an'ny Krismasy, ny AS dia namorona ny famonosana ho an'ny divay semi-maina 1.5lt ao anaty boaty, ho an'ny mpanjifa The Wine Barrel. Ny fitoerana dia natao mba hitovy amin'ny kitapo tanana, miaraka amin'ny fanampiana singa volamena mba hiteraka toe-tsaina fankalazana sy hanome fihetseham-po amin'ny lafo vidy. Ny fampidirana firafitry ny hoditra dia nanandratana ny endriny, nanome azy fihetseham-po marina sy lafo vidy. Mba hamitana ny fiovana, nisy tady mena napetaka ho kofehy, nanome fahamarinana ny endrika kitapo.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana The Wine Bag Famonosana, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana The Wine Bag Famonosana. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana The Wine Bag Famonosana dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Refy & Fonosana: Paper Box Width 250mm x Depth 100mm x Height 185mm
Marika: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Teknolojia Famokarana: The package is a bag in box for wine. The outside is paperback.
Fanamby Endrika: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Fikarohana: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Aingam-panahy: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Faharetan'ny Tetikasa: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Fizotr'asa: Product was distributed in all Lidl supermarkets throughout Greece.
Mpikambana ao amin'ny Ekipa: creative director: Antonia Skaraki and art director: Andreas Deskas