Supa Fama Atitiny Trano Fisakafoanana sy Bara by Shelley Mock

Supa Fama Atitiny Trano Fisakafoanana sy Bara by Shelley Mock is a highly esteemed winner of the very prestigious 2024 A' Design Award Volamena in Famolavolana Habaka Anatiny ary Fampisehoana Competition Category.

VolamenaAnatiny· 2024

Supa Fama Atitiny Trano Fisakafoanana sy Bara

by Shelley Mock

Client: Supa Fama

A' Design Award Volamena Winner in Anatiny Category

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Verified Award Winner
Verify Award Status for #152243

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Supa Fama Atitiny Trano Fisakafoanana sy Bara

Supa Fama dia trano fisakafoanana sy bara mizara rihana roa ao anatin'ny toeram-pivarotana iray. Mirefy 950 metatra toradroa ny atitiny, ka 650 metatra toradroa ny rihana ambany ary 300 metatra toradroa ny mezanina. Ny drafitra miendrika L dia mizara ho bara miendrika kitrom-boriky sy efitra fisakafoanana voarindra manodidina ny tokotany afovoany voavoly zava-maitso. Ny vy tsy voavoatra sy ny hazo averina ampiasaina dia ampifandraisina amin'ny zavamaniry velona mba hampifanoherana ny singa vita amin'ny tanan'olombelona sy ny natiora. Ny famolavolana dia mifototra amin'ny endriky ny trano fitsimohan-javamaniry an'ny mpamboly ary maneho ny fampiasana vokatra avy amin'ny faritra.

The Recognition

About the A' Design Award Volamena

Nandresy ny A' Design Award Volamena ny famolavolana Supa Fama Atitiny Trano Fisakafoanana sy Bara, fankasitrahana malaza indrindra tsy refesi-mandidy omena ny famolavolana kilasy voalohany, mahagaga ary miavaka. Ny mpandresy Volamena dia famoronana vaovao indrindra, mahay mijery lavitra ary mamirapiratra mahafinaritra izay maneho ny fahamoramoran-tsaina, ny fahendrena ary ny fahaizan'ny mpamolavola azy. Andrasana ho fikarohana mahazo ankasitrahana indrindra, mitarika ny fironana ary tsangambato ny famolavolana Supa Fama Atitiny Trano Fisakafoanana sy Bara izay mamatsy sanda tsy mbola nisy toy izany. Ity famolavolana nandresy ny A' Design Award Volamena ity dia tetikasa mahavariana sy hajaina izay mahasoa be ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Supa Fama Atitiny Trano Fisakafoanana sy Bara dia mamorona fihetseham-po mafy momba ny faniriana, mamelona ny ahiahy, mamporisika ny fahaiza-mamorona ary mahasarika antsika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Supa Fama advocates for using locally sourced, farm fresh produce for their salad based meals, aiming to educate on the importance of using quality ingredients from a known source. We built this ethos into the design by drawing on imagery of a farmer's garden greenhouse, filled with all kinds of plants, illustrating the difference between mass and micro food production, in both historical and modern times. We invite guests to interact with the surrounding flora, and hope to inspire conversation.
Dimensions & Packaging: The restaurant is a total of 950sqm, spread over two floors. The ground floor is 650sqm, while the second floor is a mezzanine of 300sqm, over looking the dining area. The total height from ground floor to ceiling is 9m.
All kitchen facilities are located on the ground floor, along with the bar and dining area courtyard. Upstairs holds additional dining area and private rooms.
Tags: Restaurant design, biophillic design, interior design, immersive design, garden restaurant, steampunk, vintage, industrial, narrative
Production Technology: The architectural materials and flora are both essential elements in the design; they represent opposite directions in their lifecycles. Materials such as raw iron or reclaimed timber visibly age towards their death, slowly transforming through oxidation. In contrast, plants start their lifecycle from seed and mature into free-form shapes, constantly changing as they interact with their environment. This juxtaposition creates a paradoxical dynamic in the design, where the enduring qualities of man-made materials contrast with the ephemeral nature of living organisms.
Design Challenge: Understanding the Client’s wish to have a garden restaurant, yet faced with a location deep inside a shopping mall with no access to natural light posed the biggest challenge for us. We needed to use high wattage, white lights to keep the plants growing, yet maintain a warm, soft lighting atmosphere for the diners to be comfortable in. This required careful consideration of positioning, and both the lighting and planting design were implemented early on in the design process.
Research: We paid special attention to developing a visual identity that is unique to this location, yet still adheres to the brand essence that can be traced through all locations. We examined case studies of restaurant and retail chains, small and large, analysing how they convey the same brand identity, whilst the design may vary. Emphasis on core philosophy of their brand – in this case promoting healthy lifestyle and a strong connection to nature, remain present in each design, each in its own way.
Inspiration: The restaurant is an exploration of the machine-made vs the natural, the geometric vs the organic; conceived as a steampunk version of the Hanging Gardens of Babylon.

Like the tales of travellers arriving at the Gardens recording their first impressions of its splendour and wonder, we wanted the restaurant to be as awe-inspiring as much as it is a cosy place to dine. We wanted guests to have the feeling of being temporarily transported to another place and time.
Project Duration: The entire project took 10 months to complete. Concept Design phase began in March 2022 and construction finished in December 2022, with the restaurant soft opening in February 2023
Operation Flow: The L-shaped floor plan is loosely divided into two zones, the bar and the dining hall.
The bar is a horse-shoe shaped central element where guests can sit and get a drink before being directed to their table.
The dining area opens up on a central courtyard with a ‘river’ of greenery flowing down the centre. Blackened steel posts define a circulation ring around the courtyard and facilitate the traffic of customers and wait staff, as food is delivered from the adjacent open kitchen.
Image Credits: All images: Photographer Brian Chua, 2023