Zongchuan 1929 Fonosana Sakafo by Wei Jiang

Zongchuan 1929 Fonosana Sakafo by Wei Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award Volafotsy in Famolavolana Fonosana Competition Category.

VolafotsyFonosana· 2024

Zongchuan 1929 Fonosana Sakafo

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

A' Design Award Volafotsy Winner in Fonosana Category

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Verified Award Winner

Verify Award Status for #152257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zongchuan 1929 Fonosana Sakafo

Ny Zongchuan 1929 dia mitondra tsodrano manokana ho an'ny mpandray azy. Amin'ny maha-fanomezana azy ho an'ny Fetiben'ny Sambo Dragon, dia manana anjara toerana lehibe amin'ny fampitana fihetseham-po eo amin'ny olona izy. Ny toetra sy ny kolontsaina asehony dia maneho ny toetra sy ny fananaram-panao'ny mpanome fanomezana. Ny Zongchuan 1929 dia natao hanome fahatsapana ny fikorotan'ain'ny endrika an-dalamben'i Chang'an sy ny hafanan'ny olona ao. Ny fomba fanokafana boaty manokana sy ny fizotran-panontam-pirinty, ary koa ny fampiasana taratasy maharitra, dia maneho ny andraikitra ara-tsosialin'ny marika amin'ny maha-marika sinoa efa ela niorina azy.

The Recognition

About the A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Zongchuan 1929 Fonosana Sakafo, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Zongchuan 1929 Fonosana Sakafo. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Zongchuan 1929 Fonosana Sakafo dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd