Love Hanshui Fonosana Rano Fisotro nataon'i Yanhui Zhang

Ny endrika Love Hanshui Fonosana Rano Fisotro nataon'i Yanhui Zhang dia mpandresy sarobidy amin'ny 2024 A' Design Award Volafotsy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VolafotsyFonosana· 2024

Love Hanshui Fonosana Rano Fisotro

nataon'i Yanhui Zhang

Mpanjifa: Wuhan Pufine Creative Technology Co., Ltd.

Mpandresy A' Design Award Volafotsy amin'ny Sokajy Fonosana

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Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #152699

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Love Hanshui Fonosana Rano Fisotro

Love Hanshui dia andiam-ponosana fahatsiarovana ho an'ny rano fisotro voadio, noforonina ho fanamarihana ny fifidianana an'i Wuhan ho Tanàna Iraisam-pirenena misy Honahona. Biby efatra teratany, dia ny feso tsy misy vombony (finless porpoise), ny gana manga loha, ny sitôrka mainty ary ny elka, no misolo tena ny vanim-potoana efatra ao anatin'ny taona. Ny sary hosodoko ranomainty nentim-paharazana sinoa no mampiray ireo biby amin'ny tontolon'ny honahona eo an-toerana. Ny etikety fotsy amin'ny tavoahangy dia vokarina amin'ny fomba fampihenana amin'ny hafanana (heat shrink) sy ny fanontana loko manokana (spot colour). Ny tavoahangy tsirairay dia 60 milimetatra ny sakany ary 220 milimetatra ny haavony. Misy kaody eo amin'ny etikety manokatra fijery telo refy.

Ny Fankasitrahana

Momba ny A' Design Award Volafotsy

Nandresy ny A' Design Award Volafotsy ny famolavolana Love Hanshui Fonosana Rano Fisotro, fankasitrahana malaza be omena ny famolavolana ambaratonga ambony, tsara tarehy ary mahavariana. Ny mpandresy Volafotsy dia asa mamirapiratra dia mamirapiratra ary mamorona dia mamorona izay maneho ny fahaizana, ny talenta ary ny fahamaotinan-tsain'ny mpamolavola azy. Andrasana ho asa mahagaga, ohatra tsara, mahay amin'ny asa ary vaovao amin'ny halalin-tsaina ny famolavolana Love Hanshui Fonosana Rano Fisotro. Ity famolavolana nandresy ny A' Design Award Volafotsy ity dia fikarohana miavaka be ary ankafizina izay mahasoa ary mampandroso ny sisintanin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia. Ny famolavolana Love Hanshui Fonosana Rano Fisotro dia famoronana mahazo fitaka be izay mamaly ny faniriana, mitondra fihetseham-po tsara ary mamelona fahagagana sy fahatalanjonana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Refy & Fonosana: Bottle diameter 60mm, height 220mm
Marika: bottle label
Teknolojia Famokarana: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Fanamby Endrika: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Fikarohana: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Aingam-panahy: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Faharetan'ny Tetikasa: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Fizotr'asa: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Mpikambana ao amin'ny Ekipa: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang