Pazhu Winery Fonosana Divay nataon'i Yanhui Zhang

Ny endrika Pazhu Winery Fonosana Divay nataon'i Yanhui Zhang dia mpandresy sarobidy amin'ny 2024 A' Design Award Vy amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VyFonosana· 2024

Pazhu Winery Fonosana Divay

nataon'i Yanhui Zhang

Mpanjifa: Wuhan PUFINE Creative Technology Co., Ltd.

Mpandresy A' Design Award Vy amin'ny Sokajy Fonosana

13,213

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #152702

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Pazhu Winery Fonosana Divay

Ny Pazhu Winery dia endrika famolavolana fonosana ho an'ny divay voaloboka novokarina any Tibet. Ny fitranon-boaty ivelany dia manaraka ny endrika rafitra arkitektiraly an'ny Lapa Potala, ary ny loko ochre mena sy ny stone yellow no lasa loko fototra ampiasaina. Ny marika PET dia natao amin'ny fomba fanontam-pirinty ultraviolet misy loko sivy. Voasoratra amin'ny endrika mifanaraka amin'ny faritra ny sarin-tsoratra fitsofan-drano, saina fivavahana, tahom-boaloboka ary biby eo an-toerana. Ny isa 3716 dia manondro ny haavon'ny toerana misy ny fanamboarana divay noho ny haavon-tany. Rehefa sokafana ny tampon'ny boaty, dia miseho ny endriky ny tendrombohitra manodidina. Ny boaty fanomezana dia manana refiny 112 sy 112 ary 380 milimetatra.

Ny Fankasitrahana

Momba ny A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Pazhu Winery Fonosana Divay, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Pazhu Winery Fonosana Divay. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Pazhu Winery Fonosana Divay dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Refy & Fonosana: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Marika: Tibet, extremely high altitude, national features, Pazhu Winery
Teknolojia Famokarana: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Fanamby Endrika: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Fikarohana: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Aingam-panahy: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Faharetan'ny Tetikasa: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Fizotr'asa: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Mpikambana ao amin'ny Ekipa: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang