CZBank Youth Speech Contest Fikasihana Ara-pahitana ho an'ny Hetsika by Zhejiang Gongshang University

CZBank Youth Speech Contest Fikasihana Ara-pahitana ho an'ny Hetsika by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2024

CZBank Youth Speech Contest Fikasihana Ara-pahitana ho an'ny Hetsika

by Zhejiang Gongshang University

Client: CZBank

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Fikasihana Ara-pahitana ho an'ny Hetsika

Ny CZBank Youth Speech Contest dia fikasihana ara-pahitana lehibe noforonina ho an'ny hetsika kabary isan-taona karakarain'ny CZBank ho an'ireo mpandray anjara tanora. Ny lohahevitry ny fifaninanana dia ny fandovana ny kolontsaina toy ny fototra ary ny famoronana hoavy tsara kokoa. Ny endri-javatra dia mampiray ny mikorafôna kabary sy ny fototry ny hazo amin'endrika tsipika telo-refy. Ny endrika mifanenjana sy ny fitaovana mangarahara dia maneho ny fampitàna ny lova ara-kolontsaina. Ampitomboina ho amin'ny poster-hetsika, ny toerana anaovana ny kabary ary ny fanentanana any ivelany ny endri-javatra, ka mifanaraka amin'ny fampiasana amin'ny media, livestreaming ary an-toerana mivantana.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana CZBank Youth Speech Contest Fikasihana Ara-pahitana ho an'ny Hetsika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana CZBank Youth Speech Contest Fikasihana Ara-pahitana ho an'ny Hetsika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana CZBank Youth Speech Contest Fikasihana Ara-pahitana ho an'ny Hetsika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao