Transatlantic Innovation Week Fifandraisana momba ny Hetsiketsika by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.
VyDokambarotra· 2024
Transatlantic Innovation Week Fifandraisana momba ny Hetsiketsika
Client: U.S. Konsulat München
A' Design Award Vy Winner in Dokambarotra Category
Verified Award Winner
Verify Award Status for #153141The Design
About Transatlantic Innovation Week Fifandraisana momba ny Hetsiketsika
Ny Herinandron'ny Fanavaozana Transatlantika, nandaminina ny Masoivoho Amerikanina sy ireo kaonsolà jeneralin'izy rehetra dimy, dia hetsiketsika maharitra andro maromaro izay mifantoka amin'ny fiaraha-miasan'i Alemaina sy Amerika ary ny herin'ny fanavaozana midadasika. Eo ambanin'ny teny filamatra amin'ity taona ity hoe famoronana tsy misy fetra, dia novolavolaina ho an'ireo mpiara-miasa amin'ny hetsiketsika ny trailer, pejy fidirana ary fitaovana feno ho an'ny media sosialy. Ny sary fototra lehibe amin'ny hetsiketsika dia manambatra ny teny filamatra amin'ny hevitra momba ny fiaraha-miasa ho hafatra lehibe.
The Recognition
About the A' Design Award Vy
Nandresy ny A' Design Award Vy ny famolavolana Transatlantic Innovation Week Fifandraisana momba ny Hetsiketsika, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Transatlantic Innovation Week Fifandraisana momba ny Hetsiketsika. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Transatlantic Innovation Week Fifandraisana momba ny Hetsiketsika dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Tags
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Production Technology
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Design Challenge
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspiration
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Project Duration
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Operation Flow
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Team Members
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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