Travel Buddy Lalao Navigateur by Stefan Maier-Wimmer

Travel Buddy Lalao Navigateur by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Dokambarotra, Varotra ary Fifandraisana Competition Category.

VyDokambarotra· 2024

Travel Buddy Lalao Navigateur

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award Vy Winner in Dokambarotra Category

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Verified Award Winner

Verify Award Status for #153173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Travel Buddy Lalao Navigateur

Travel Buddy dia zava-nitranga mifamatotra izay mampiseho am-pilalaovana ny vokatra avy amin'ny Holiday Extras. Ny tontolo lalao parallax dia mamorona traikefa dia virtoaly rehefa mivezivezy ny mpilalao. Amin'ny maha-mpiara-dia azy, ny mpilalao dia mitarika mpivady amin'ny fanomanana fialam-boly ka manome torohevitra ho amin'ny dia mahomby. Ny torohevitra dia mitarika amin'ny fitsapana karazana dia mampihomehy izay mampiharihary ny fihetsika amin'ny fialam-boly. Ankoatra ny fikarohana ny karazan-javokatra, ny mpilalao dia mahazo fahalalana momba ny safidin'izy ireo manokana amin'ny dia.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Travel Buddy Lalao Navigateur, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Travel Buddy Lalao Navigateur. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Travel Buddy Lalao Navigateur dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel