Ideamix Lab Fonosana Zava-pisotro by Qichao An

Ideamix Lab Fonosana Zava-pisotro by Qichao An is a highly esteemed winner of the very prestigious 2024 A' Design Award Vy in Famolavolana Fonosana Competition Category.

VyFonosana· 2024

Ideamix Lab Fonosana Zava-pisotro

by Qichao An

Client: Mornice Brand Design

A' Design Award Vy Winner in Fonosana Category

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Verified Award Winner
Verify Award Status for #153799

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ideamix Lab Fonosana Zava-pisotro

Ideamix Lab dia famolavolana fonosana ho an'ny andiana zava-pisotro dite voankazo. Ao anatin'ny andiana dia misy tsiro telo: dite mainty voatsimbolina, dite maitso jasmine sy manga, ary dite maitso pruna maitso. Ny tsiro tsirairay dia asongadin'ny loko miavaka, mba hahafahana manavaka mora ny karazana telo. Ny sisin-doha alohan'ny fonosana tsirairay dia mampiseho sary voankazo geometrika izay manondro ny tsiro sady mitondra ny mombamomba ny marika. Ny zava-pisotro dia tsy misy fanampiny ary tsy misy siramamy. Ny fonosana tsirairay dia manana velarana 65 mm, halalina 65 mm, ary haavo 115 mm.

The Recognition

About the A' Design Award Vy

Nandresy ny A' Design Award Vy ny famolavolana Ideamix Lab Fonosana Zava-pisotro, fankasitrahana malaza omena ny famolavolana tsara izay mahafeno ny fepetra ara-barotra sy ara-indostria andrasana amin'ny famoronana natao tsara. Ny mpandresy Vy dia mampiseho fahaiza-manao lehibe, fahaizana manokana ambony, fahatakarana manam-pahaizana ary fahaizana mamorona an'ireo mpamorona azy. Andrasana ho famoronana ankasitrahana be, ankafizina ary tiana izay azo ampiharina sady vaovao ny famolavolana Ideamix Lab Fonosana Zava-pisotro. Ity famolavolana nandresy ny A' Design Award Vy ity dia mampiray ny fomba fanao tsara indrindra amin'ny indostria ary manana toetra ara-teknika mahomby mifandray amin'ny fahalalana sy ny talenta. Ny famolavolana Ideamix Lab Fonosana Zava-pisotro dia hajaina noho ny fitandremany ary natao hanome fanatsarana ny kalitaon'ny fiainana izay manampy hahatonga ny tontolo ho toerana tsara kokoa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Package design，Drink Design，Oriental design，Chinese Flavordesign
Production Technology: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Design Challenge: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Research: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiration: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Project Duration: The project started in September, 2022
Operation Flow: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Team Members: Qichao An
Image Credits: Qichao An