Hunguest Hotels Maha-izy azy ny Marika by Eszter Laki and Reka Imre

Hunguest Hotels Maha-izy azy ny Marika by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Grafika, Sary ary Fifandraisana Ara-tsary Competition Category.

VarahinaGrafika· 2024

Hunguest Hotels Maha-izy azy ny Marika

by Eszter Laki and Reka Imre

Client: Studio NUR

A' Design Award Varahina Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Hunguest Hotels Maha-izy azy ny Marika

Ny Hunguest Hotels dia maha-izy azy marika noforonina ho an'ny vondrona hotely Hongroà iray. Ity maha-izy azy ity dia mampita fanoloran-tena ho amin'ny kalitao sy ny fitoviana. Ny asa dia nahitana famerenana ny endriky ny logo efa nisy sy ny singa fahitana rehetra, manomboka amin'ny takelaka famantarana ny hotely ka hatramin'ny fitaovana pirinty. Betsaka amin'ireo hotely no mifandray amin'ny toeram-panasitranana sy ivon-toerana fahasalamana, ka ny endri-javatra dia maneho fifandraisana amin'ny rano. Ny logo dia litera H lehibe voaforona avy amin'ny tsipika rano, ary ny loko fototry ny marika dia ny manga. Nampiasaina koa ny paikady letterpress, ny fonon'ny lisitry ny sakafo hoditra voatsindrona endrika, ary ny takelaka hazo voasoratra.

The Recognition

About the A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Hunguest Hotels Maha-izy azy ny Marika, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Hunguest Hotels Maha-izy azy ny Marika. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Hunguest Hotels Maha-izy azy ny Marika dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release