Wudang Mountain Endrika Ivelany, Sary Sokitra by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award Varahina in Famolavolana Lova Ara-kolontsaina sy Indostrian'ny Kolontsaina Competition Category.
VarahinaLova Ara-kolontsaina· 2024
Wudang Mountain Endrika Ivelany, Sary Sokitra
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
A' Design Award Varahina Winner in Lova Ara-kolontsaina Category
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- Verified Award Winner
- Verify Award Status for #154186
The Design
About Wudang Mountain Endrika Ivelany, Sary Sokitra
Ny Tendrombohitra Wudang dia tetikasa endrika ivelany sy sary sokitra noforonina ho an'ny toerana Lova Kolontsaina Iraisam-pirenena Tendrombohitra Wudang any Shina. Ahitana sary sokitra telo io tetikasa io, endrika logo telo, fonosana, endri-javatra mifototra amin'ny angano momba ny Wudang sy biby eo an-toerana, ary famolavolana anatiny ho an'ny tranombarotra fototra. Ny logo lehibe dia mampiasa endrika saro-pady mba hanehoana ny tantara sy ny fahamasinan'ilay toerana, raha ny sampana ara-barotra kosa mampiasa tsipika madio. Ny fonosana boaty dia mifandanja 18 santimetatra amin'ny 18 santimetatra, ary mampifangaro teknika famolavolana miendrika sarimihetsika (embossing), fandevenana mafana (hot stamping) sy fikirakirana miloko ultraviolet, mba ho takatra amin'ny fijery sy fikasihana ny antsipirihany.
The Recognition
About the A' Design Award Varahina
Nandresy ny A' Design Award Varahina ny famolavolana Wudang Mountain Endrika Ivelany, Sary Sokitra, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Wudang Mountain Endrika Ivelany, Sary Sokitra. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Wudang Mountain Endrika Ivelany, Sary Sokitra dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
- Dimensions & Packaging
- The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
- Tags
- Illustration, Wudang, Visual design, Cultural heritage design,
- Production Technology
- In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
- Design Challenge
- Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
- Research
- Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
- Inspiration
- Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China. - Project Duration
- The project started in Beijing in July 2023 and ended in December 2023
- Operation Flow
- Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
- Team Members
- Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue
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