Martial Essence In Brew Fonction Fototra: Fonosana Toaka nataon'i Zhejiang Sci-Tech University

Ny endrika Martial Essence In Brew Fonction Fototra: Fonosana Toaka nataon'i Zhejiang Sci-Tech University dia mpandresy sarobidy amin'ny 2024 A' Design Award Varahina amin'ny Sokajin'ny Fifanintsanana Famolavolana Fonosana.

VarahinaFonosana· 2024

Martial Essence In Brew Fonction Fototra: Fonosana Toaka

nataon'i Zhejiang Sci-Tech University

Mpanjifa: Zhejiang Sci-Tech University

Mpandresy A' Design Award Varahina amin'ny Sokajy Fonosana

12,462

Mpandresy Loka Voamarina

Hanamarina ny Sata Loka ho an'ny #154615

Jereo ao amin'ny A' Design Award Fanambarana ho an'ny Mpanao Gazety Marika Loka

Loko

Ny Endrika

Momba ny Martial Essence In Brew Fonction Fototra: Fonosana Toaka

Lahatsoratra: Ny Martial Essence In Brew dia lakozia famolavolana fonosana ho an'ny Laojiuhan, toaka nalaina tamin'ny fanembonana avy any Yongjia, Wenzhou. Ny famolavolana dia mampiasa ny Fenglin Southern Fist, ady ara-panatanjahantena eo an-toerana, ho toy ny singa mahaliana fototra. Tsipika volamena no manasongadina hetsika roa ambin'ny efatra malaza, ary ny anaran'ny vokatra dia soratana amin'ny soratra sora-tanana matevina. Endrika tomotra kely eo ambanin'ny tarehin-tsoratra farany dia manondro ny dingan'ny fanembonana. Ny tavoahangy dia manana loko mainty matifotra ary sarona metaly volamena. Ny tavoahangy sy ny sarony dia voasokitra amin'ny haingon-tendrombohitra sy renirano, izay manampy toetra manokana amin'ny faritra ary fitanana tsy mety miala. Ny tavoahangy dia mahazaka 500 mililitatra.

Ny Fankasitrahana

Momba ny A' Design Award Varahina

Nandresy ny A' Design Award Varahina ny famolavolana Martial Essence In Brew Fonction Fototra: Fonosana Toaka, fankasitrahana malaza be omena ny famolavolana miavaka izay mampiavaka ny fahaiza-mamorona, ny fahazotoana ary ny fahamaotinan-tsaina. Ny mpandresy Varahina dia zavatra vita tanana mahay dia mahay ary mamorona mivantana izay manamafy ny traikefa be dia be, ny sarintsaina ary ny fahaizan-kafoy an'ny mpamolavola azy. Andrasana ho zavatra ankasitrahana be, ankafizina ary tiana, mahay amin'ny asa sady vaovao ny famolavolana Martial Essence In Brew Fonction Fototra: Fonosana Toaka. Ity famolavolana nandresy ny A' Design Award Varahina ity dia mitahiry ny fomba fanao tsara indrindra amin'ny zavakanto, ny siansa, ny famolavolana ary ny teknolojia, ary tsara indrindra amin'ny fitandremana ny antsipirihany. Ny famolavolana Martial Essence In Brew Fonction Fototra: Fonosana Toaka dia mahafa-po ny filana tsara, mikasika ny faniriana, mahasarika ny fihetseham-po ary misarika ny fahalianana.

Ao Ambadiky ny Endrika

Fitaovana ho an'ny Mpanao Gazety

Fankasitrahana, mpikambana ao amin'ny ekipa ary antsipiriany teknika nomen'ny mpanao endrika.

Toetra Manokana: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Refy & Fonosana: Bottle: 500ml
Marika: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Teknolojia Famokarana: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Fanamby Endrika: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Fikarohana: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Aingam-panahy: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Faharetan'ny Tetikasa: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Fizotr'asa: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Mpikambana ao amin'ny Ekipa: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang